‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This plague of highly processed food items is a worldwide phenomenon. Although their consumption is particularly high in Western nations, forming over 50% the typical food intake in nations like Britain and America, for example, UPFs are replacing fresh food in diets on each part of the world.

This month, an extensive international analysis on the health threats of UPFs was issued. It warned that such foods are exposing millions of people to persistent health issues, and demanded swift intervention. In a prior announcement, an international child welfare organization revealed that an increased count of kids around the world were overweight than malnourished for the historic moment, as junk food floods diets, with the sharpest climbs in low- and middle-income countries.

A leading public health expert, professor of public health nutrition at the a major educational institution in Brazil, and one of the study's contributors, says that businesses motivated by financial gain, not individual choices, are propelling the change in habits.

For parents, it can appear that the complete dietary environment is working against them. “At times it feels like we have absolutely no power over what we are placing onto our children's meals,” says one mother from the Indian subcontinent. We interviewed her and four other parents from across the globe on the expanding hurdles and frustrations of ensuring a nutritious food regimen in the age of UPFs.

In Nepal: Battling a Child's Desire for Packaged Snacks

Bringing up a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I prepare meals at home as much as I can, but the moment my daughter steps outside, she is surrounded by vibrantly wrapped snacks and sugary drinks. She constantly craves cookies, chocolates and packaged fruit juices – products intensively promoted to children. One solitary pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the educational setting reinforces unhealthy habits. Her cafeteria serves flavored drink every Tuesday, which she eagerly awaits. She gets a small package of biscuits from a friend on the school bus and chocolates on birthdays, and faces a chip shop right outside her school gate.

On certain occasions it feels like the complete dietary landscape is opposing parents who are merely attempting to raise well-nourished kids.

As someone working in the Nepal Non-Communicable Disease Alliance and spearheading a project called Promoting Healthy Foods in Schools, I comprehend this issue thoroughly. Yet even with my knowledge, keeping my young child healthy is incredibly difficult.

These repeated exposures at school, in transit and online make it next to unattainable for parents to restrict ultra-processed foods. It is not simply about what kids pick; it is about a dietary structure that makes standard and promotes unhealthy eating.

And the statistics shows clearly what parents in my situation are experiencing. A recent national survey found that 69% of children between six and 23 months ate unhealthy foods, and nearly half were already drinking sugary drinks.

These statistics resonate with what I see every day. A study conducted in the district where I live reported that almost one in five of schoolchildren were carrying excess weight and more than seven percent were obese, figures closely associated with the rise in processed food intake and less active lifestyles. Another study showed that many kids in Nepal eat sugary treats or manufactured savory snacks on a regular basis, and this frequent intake is linked to high levels of dental cavities.

This nation urgently needs more robust regulations, better nutritional atmospheres in schools and stricter marketing regulations. Until then, families will continue engaging in an ongoing struggle against junk food – an individual snack bag at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My circumstances is a bit different as I was compelled to move from an island in our group of isles that was destroyed by a major hurricane last year. But it is also part of the bleak situation that is affecting parents in a region that is feeling the most severe impacts of global warming.

“The circumstances definitely becomes more severe if a hurricane or mountain explosion destroys most of your vegetation.”

Prior to the storm, as a nutrition instructor, I was deeply concerned about the rising expansion of convenience food outlets. Today, even community markets are participating in the transformation of a country once known for a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, full of synthetic components, is the choice.

But the condition definitely intensifies if a hurricane or geological event destroys most of your produce. Fresh, healthy food becomes hard to find and prohibitively costly, so it is incredibly challenging to get your kids to consume healthy meals.

Regardless of having a regular work I wince at food prices now and have often opted for selecting from items such as legumes and pulses and animal products when feeding my four children. Offering reduced portions or reduced helpings have also become part of the post-crisis adaptation techniques.

Also it is rather simple when you are juggling a demanding job with parenting, and rushing around in the morning, to just give the children a small amount of cash to buy snacks at school. Sadly, most campus food stalls only offer ultra-processed snacks and sugary sodas. The outcome of these difficulties, I fear, is an rise in the already alarming levels of chronic conditions such as type 2 diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a major fried chicken chain stands prominently at the entrance of a mall in a urban area, daring you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the famous acronym represent all things sophisticated.

At each shopping center and every market, there is convenience meals for every pocket. As one of the more expensive options, the fried chicken chain is considered a special occasion. It is the place local households go to celebrate birthdays and baptisms. It is the children’s incentive when they get a good school report. In fact, they are hoping their parents take them there for festive celebrations.

“Mother, do you know that some people pack takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from morning meals to burgers.

It is Friday evening, and I am only {half-listening|

Kathleen Graves
Kathleen Graves

A passionate writer and life coach dedicated to helping others unlock their potential and live fulfilling lives.